Forbes.com reports on Discount Tire’s success and how our record of superior customer service can be a lesson for other businesses.
The reason Discount Tire has been able to run its comical “Thank You” ad for forty years is simple – customer satisfaction was, is, and always will be a cornerstone of its business. Selling tires is important too, but tires aren’t timeless, and neither are most other products.
That’s why businesses need to focus on more than just the products they sell. They need to recognize their value proposition and understand what their customers are actually buying. Discount Tire made customer service a core value proposition since its founding in 1960. And thanks to the little old lady, the company’s return policy has been crystal clear for the past forty years. As a result, it is now a respected and trusted advisor to customers.
Read A Ten-Second Lesson In Customer Service From Discount Tire at Forbes.com now!