• March 1, 2021

Honoring Mr. Halle

Hello Discount Tire/America’s Tire Family,

I would like to personally invite you to watch the Daytona 500 this Sunday, February 18th. This race marks the first time a Discount Tire car will be racing in the NASCAR Cup Series! During the race, watch for a special commercial Mr. Halle made just for you.

I am very excited because the race will feature a special tribute to Mr. Halle. Brad Keselowski will be racing a special Discount Tire paint scheme that reflects Mr. Halle’s core values. Brad has also written a heartfelt message that you can view by clicking the following link: Honoring Bruce.

I encourage you all to watch this exciting race and to root for our #2 Discount Tire car in honor of Mr. Halle. The race is airing on Fox. The pre-race program starts at 1:00PM ET and the green flag is scheduled to wave at 2:30PM ET.

Thank you for all that you do. As Mr. Halle always said, “We do this together!”

Thank you,
Michael Zuieback

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