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Discount Tire Financing - Leadership Responsibility

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Discount Tire Card (DTCC)

DTCC - Overcoming Objections

DTCC - Deferred Interest

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Measuring Success

Benefits to Business

Discount Tire financing helps us:

  • Provide more choices for our customers. Discount Tire Card provides more ways for our customers to do business with us.
  • Create customers for life. Discount Tire Card customers purchase better quality products, spend more, and come back more often. 
  • Manage Expenses. Supports managing expenses by lowering credit card processing fees. 

Progress & Success Measures

Review these reports with your sales team.

Cadence for Accountability

Every Day:

Shadow and use the Discount Tire Financing checklist to observe your people and provide feedback.

Monthly:

Review the Discount Tire Card Report on the Knowledge Center with your sales team.

Setting Up the WIN

Work Through Your People

Sales Apprentice and above:

Make sure every member of your sales team feels comfortable offering the Discount Tire Card to their customers and can explain how it benefits customers.

Remember:

  • The Discount Tire Card can only be used for purchases with same-day installation.
  • "Every customer every time"

Disciplined Action

Make this a priority and your team will as well.

  • Watch the Discount Tire video with your team.
  • Ensure that sales apprentices and above have completed the Discount Tire Card eLearning training in the LMS.
  • Practice with your team offering the Discount Tire financing to customers.
  • Practice with your team explaining how the Discount Tire financing benefits our customer.
  • During morning huddles, review all current Discount Tire Card promotions and the Discount Tire Card Report.