BCBS Members: Baby Blueprints Maternity Education


To our expecting moms in Michigan enrolled in Blue Cross Blue Shield medical benefits:

If you are pregnant, join Baby Blueprints!

Expectant mothers who live a healthy lifestyle are more likely to have a healthy baby. But having a baby can be an overwhelming event filled with questions and confusion.

To help expectant mothers better understand every stage of pregnancy and make more informed care and lifestyle-related decisions, we are offering the Baby BluePrints maternity education and support program.

This free program provides members with access to in-depth educational information on all aspects of pregnancy through multiple online offerings. Baby BluePrints also gives participants access to individualized support throughout their pregnancy from a nurse Health Coach.

Enrolling in Baby BluePrints is convenient. Expectant mothers simply call toll-free at 1-866-918-5267 to enroll over the phone. They will then receive a confirmation mailing with helpful pregnancy tips.


Blue Cross Blue Shield of Arizona is an independent licensee of the Blue Cross and Blue Shield Association. Blue Cross, Blue Shield, and the Cross and Shield symbols are registered service marks of the Blue Cross and Blue Shield Association. Baby BluePrints is a registered mark of the Blue Cross and Blue Shield Association.